
Between the recent launches of Fenty Hair, Jhenetics and Too Faced on Amazon, it's safe to say that the beauty industry is booming. The latest brands to join the pool of innovation are NEST New York and Kopari as both just launched body mists.
As an already fruitful fragrance business, NEST New York is exploring new avenues of the perfume lane with hopes of appealing to a slightly younger crowd and capitalizing on the success of its home fragrances. The best way to accomplish this feat? An expansion to 888 Ulta Beauty stores that brilliantly coincides with the launch of five single-note body mists crafted with baobab oil, each priced at $39. Scents include Balinese Coconut, Madagascar Vanilla, Seville Orange, Turkish Rose and Indian Jasmine.