“There won’t be a single supermarket,” Saudi crown prince Mohammad bin Salman told Bloomberg in 2017. “Zero. Nobody will go and buy things for their home. Everything will come to your house using technology.”
The then 32-year-old was laying out the most ambitious vision for a city in human history. His megaproject, Neom, would transform Saudi Arabia from an economy dependent on oil to a global hub of innovation and prosperity.
