A blanket ban on booze advertising could have “grave” implications for Scottish football, according to the game’s chief powerbrokers
The Scottish Government today launched a consultation to gather the public’s views on a restriction of alcohol advertising. But SPFL chief Neil Doncaster and SFA boss Ian Maxwell have warned that the unintended consequences for Scottish football could be catastrophic. Both governing bodies will contribute to the consultation launched by the decision makers in Holyrood, but have been quick to warn against potentially depleting a much-needed revenue stream for many clubs.
The pair also fear that it could have an impact on major events being held in Scotland at various venues, including stadiums. At the forefront of their minds is Scotland’s joint bid to host Euro 2028 along with England, Wales and Ireland. UEFA competitions bring with them a wealth of sponsors, among which are leading alcohol brands who have a big pitch-side presence.
