CBS did its job during the many hours of the Super Bowl LIII pregame show on Sunday, that job being to fill the many hours of the Super Bowl LIII pregame show.
The networks that carry the game generally do not seek to reinvent the wheel during the day but rather focus on plucking some sponsorship and advertising coins from between the sofa cushions while awaiting kickoff, where the big advertising bucks are.
Not that there weren't some highlights on the show, which officially ran from 2 to 6 p.m.
-copy-29e15046.jpeg?w=600)
