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The New Daily
The New Daily
Business
Sezen Bakan

‘Need, not want’: IGA targets shoppers on a budget with new supermarket Supa Valu

IGA Aldi Gary Mortimer Coles Costco
IGA's latest store hopes to bring more value to budget-conscious shoppers. Photo: TND/Getty

IGA has entered the low-cost supermarket space with cheaper offshoot Supa Valu, as retailers fight for customers amid the rising cost of living.

Customers will shop their favourite brands from pallets instead of shelves in the new low-cost, warehouse-style supermarkets, which could act as IGA’s answer to Aldi and Costco.

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