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Fortune

Allie Garfinkle

Nectar Social buzzes out of stealth with $10.6 million backing from GV and True Ventures

Nectar Nadeem Fortune Meta

Misbah and Farah Uraizee (Credit: Nectar Social)

Going viral isn’t luck.

“A book that I’ll write one day is going to be called ‘Manufacturing Virality,’” said Misbah Uraizee. “It absolutely is manufacturable, and there’s a playbook.”

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