Although the holiday season is meant to be a time of joy and laughter with friends and family, it’s also a Christmastime all its own for thieves and scammers. The combination of a giving spirit and a desire for convenience unfortunately makes American consumers an easy target for online scammers. According to the 2025 Norton Cyber Safety Insights Report, 31% of U.S. adults said they have been targeted by a holiday shopping scam, with 51% of those admitting they fell victim. The report concluded that Americans who lean on shortcuts during the holiday buying season are setting themselves up to walk straight into scam traps.
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