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Sports Illustrated
Sports Illustrated
Sport
Bryan Fischer

March Madness Expansion Could Center on Championship Control

NCAA Basketball Charlie Baker Dan Gavitt Division I CBS SEC
The 2024 women’s NCAA tournament bracket in Cleveland during the Final Four. | Kirby Lee-Imagn Images

At the center of the 2025 NCAA Convention is a gift shop. It is everything you imagine: T-shirts. Mugs. Keychains. Tchotchkes of all shapes and sizes. 

Among the sea of overpriced objects lies a group of branded items far more recognizable than even the ubiquitous logo of the association itself: the NCAA tournament section. 

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