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The Independent UK
The Independent UK
National
Via AP news wire

NCAA agrees to lift name, image and likeness recruitment ban

US NCAA Lawsuit Settlement - (ASSOCIATED PRESS)

The NCAA will abandon a rule that stopped athletes from negotiating potentially lucrative name, image and likeness deals before enrolling in a specific college, Tennessee Attorney General Jonathan Skrmetti said Monday as he announced a settlement in a lawsuit over the policy.

Skrmetti and a handful of attorneys general had sued the NCAA over its name, image and likeness recruiting ban, arguing the rule violated antitrust laws.

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