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Benzinga
Benzinga
Business
Vandana Singh

NBCUniversal, Netflix, ESPN Vie For Baseball Rights As Major League Baseball Seeks Bigger Revenues

LA Dodgers batter

Major League Baseball is in advanced talks with multiple media giants, including Comcast Corporation's (NASDAQ:CMCSA) NBCUniversal, Netflix Inc (NASDAQ:NFLX), and The Walt Disney Company's (NYSE:DIS) ESPN, on a series of new rights deals that could reshape how fans watch the sport.

Citing people familiar with the negotiations, the Wall Street Journal noted that the agreements could bring in significantly more revenue for Major League Baseball (MLB) than its current contract with ESPN.

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