RESTON, Va.—In a major shift in how local stations measure and sell local advertising, Comscore has announced that NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement.
The expanded partnership will support the transactional currency local advertisers will negotiate for inventory with NBCUniversal across its 31 local markets, plus 42 NBCU- and Telemundo-owned stations, the two companies said.
