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Cinemablend
Cinemablend
Entertainment
Erik Swann

NBC Sports Head Honcho Weighs In On Michael Jordan’s Future With The Brand

Michael Jordan speaks about basketball on MJ: Insights to Excellence.

Since Michael Jordan’s career as a basketball player ended over two decades ago, he’s expanded his obligations as a businessman. More recently, though, the long-argued b-ball GOAT has taken on a new gig, as he’s currently serving as a “special contributor” for NBA on NBC and Peacock. Jordan is set to continue making TV appearances throughout the rest of this NBA season but, given his busy schedule, it’s fair to wonder if he’s in this for the long haul. Now, the head of NBC Sports is sharing some thoughts.

“Air Jordan” headlines MJ: Insights to Excellence, which is made up of clips from a pre-recorded interview between Jordan and broadcaster Mike Tirico. Each segment sees MJ discussing a different topic related to the game of basketball. This portion of the Peacock network’s professional basketball coverage was mentioned when NBC Sports President Rick Cordella appeared on Sports Media with Richard Deitsch. Although the exec didn’t get too deep into specifics, what he did share should please Jordan fans:

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