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Sports Illustrated
Sports Illustrated
Patrick Andres

NBC's Coverage of NBA Openers Drew Biggest Audience Since LeBron James Joined Heat

On Tuesday, the NBC roared back into the NBA business. Glossy production, nostalgic framing, and co-signs from league luminaries helped to create a warm viewing experience for the first NBA game on the network since 2002.

That the first game of the doubleheader was a thriller didn't hurt either. The result, per NBC's PR team: 5.9 million viewers for the Thunder's 125–124 double-overtime win over the Rockets and 5.1 million for the Warriors' 119–109 win over the Lakers.

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