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Benzinga
Benzinga
Sport
Phil Hall

NBC Faces Ratings Nightmare With Beijing Olympics: What Went Wrong?

NBC Beijing Olympics Comcast Beijing Winter Olympics Winter Olympics

The Beijing Winter Olympics are turning into a ratings disaster for Comcast Corp. (NASDAQ:CMCSA), with viewership for the NBC televised broadcasts at nearly half the level they were four years ago.

What Happened: Bloomberg reported an average of 12.3 million nightly viewers per day have watched the Winter Olympics on Comcast’s NBCUniversal TV and streaming channels from their launch on Feb. 4 through Feb. 8. In comparison, approximately 23 million viewers were watching the 2018 games from PyeongChang, South Korea, during the same time period.

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