Comcast announced that its exclusive showing of the NFL Wild Card game between the Miami Dolphins and defending champions Kansas City Chiefs on its Peacock streaming service Saturday night was the largest live streaming event in U.S. history and breaking the record for the largest internet traffic usage on a single day, consuming 30% of internet traffic during the game.
In all, the game reached 27.6 million total viewers, according to Nielsen, 6% more viewers than last year's primetime AFC Wild Card contest, which garnered an average 21.8 million viewers across NBC, Peacock, NBC Sports Digital and NFL Digital.
