When the American public thinks of basketball shoes, Skechers is hardly the first brand that comes to mind.
Just take a look at Wikipedia's list of athletes with whom the company has been associated over the years: Dodgers pitcher Clayton Kershaw, Hall of Fame boxer Sugar Ray Leonard, former quarterback Tony Romo and 2022 U.S. Open champion golfer Matt Fitzpatrick—a lot of big names, but none on the hardwood.
On Wednesday, the company reportedly took steps to change that. Per Shams Charania and Mike Vorkunov of The Athletic, 76ers center Joel Embiid—along with Knicks forward Julius Randle and Clippers guard Terance Mann—is expected to endorse Skechers’s new basketball division.
