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The Independent UK
The Independent UK
National
Via AP news wire

NBA hits 5 billion social views during Finals. OKC's Game 7 win draws top finals audience in 6 years

NBA Game 7 NBA Finals ESPN

The NBA generated more than 5 billion views across social media platforms during this season's NBA Finals, up 215% from last season's title series.

That figure, released Tuesday, follows a 10% leap in overall viewership for ESPN and ABC during the 34 games they carried in this year's playoffs as opposed to their numbers from a year ago.

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