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The Independent UK

National

Via AP news wire

NBA gets help from 'Sopranos' actor to promote in-season tournament

NBA Adam Silver Michael Imperioli Las Vegas

Copyright 2023 The Associated Press. All rights reserved

The NBA enlisted an actor from “The Sopranos” and borrowed the central theme of the film “Ocean’s Eleven” — a Las Vegas heist — to hype the inaugural In-Season Tournament that begins Nov. 3.

The latest marketing move, released Wednesday, is a nearly 2-minute spot featuring actor Michael Imperioli narrating how seven players — Anthony Davis, Trae Young, DeMar DeRozan, Julius Randle, Kawhi Leonard, Darius Garland and Draymond Green — are in a casino plotting to steal the NBA Cup.

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