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Fortune
Fortune
Paolo Confino

NBA commissioner says women's sports is booming because legacy media gatekeepers can't ignore it anymore

Rob Manfred, Commissioner, Major League Baseball and Adam Silver, Commissioner, National Basketball Association speak onstage during the Growing the Game panel, at the Fortune Global Forum on November 11, 2024 in New York City. (Credit: Photo by Jemal Countess/Getty Images for Fortune Media)

The recent boom in women’s pro sports is, in part, attributable to the disintegration of legacy media companies, from traditional television to print newspapers and magazines, according to NBA Commissioner Adam Silver. 

“A lot of it has to do with the Internet,” Silver said at Fortune’s Global Forum in a joint interview with MLB commissioner Rob Manfred. “I think that we've disintermediated traditional gatekeepers.”

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