Navya Naveli Nanda has a simple message about what motivates young people today: making money is no longer enough. She grew up between two of India's most recognisable last names. Now she wants a third identity, one that's entirely her own. Navya Naveli Nanda is 28. She spends her working days not amid film sets or society pages, but around tractor assembly lines and engineering blueprints. Her father, Nikhil Nanda, runs Escorts Kubota, a tractor and engineering giant worth somewhere near Rs 32,500 crore. It's an unlikely landing spot for someone whose grandparents are Amitabh and Jaya Bachchan, two of the most famous faces in Indian cinema.