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Fortune
Fortune
Lionel Lim

Navigating cultural differences and digital-savvy customers will be key to scaling AI adoption in Asia, tech executives say

(Credit: Graham Uden for Fortune)

The sudden explosion of generative AI, starting with the release of ChatGPT in late 2022, has sent business leaders scrambling to adopt the new technology. Almost three-quarters of companies surveyed by Accenture in 2023 reported they were prioritizing AI over all other digital initiatives.

Yet surveys of middle managers find that employees are more unsure than their bosses whether their workplaces are ready to adopt this new technology.

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