CHARLOTTE, N.C. — Racetracks are having to prove themselves when the Cup Series spotlight shines on them, and at least one driver is taking notice.
“I would say every racetrack right now on the circuit is fighting for their lives to keep their spot on the schedule,” Brad Keselowski said on Tuesday morning, speaking to reporters via Zoom ahead of the Cup race this weekend at Michigan International Speedway. “And you know, as much as I love Michigan, it’s in the same spot.”
Keselowski’s insight reflects NASCAR’s recent emphasis on innovation — and, specifically, of adjusting the Cup Series schedule. The sport has made headlines for its attempts to break into larger markets to foster growth.
