Some of the biggest names in NASCAR have banded together to purchase the CARS Tour, helping preserve a popular regional late model racing series.
Dale Earnhardt Jr., Jeff Burton, Kevin Harvick and Justin Marks announced Monday that they formed an ownership group and acquired the CARS Tour, one of the Southeast’s top asphalt late model series. The ownership transition brings in industry expertise with the aim to “bolster the health and longevity of the CARS Tour by providing proficiencies in brand management, business strategy and partnership acquisition and retention,” a release states.
“This is a dream come true for me,” Earnhardt Jr. said in a statement. “I’m a huge fan of the CARS Tour and local short-track racing. The competition, the tracks and the drivers are some of the best around.”
