Denny Hamlin, a driver for Joe Gibbs Racing and co-owner of 23XI Racing, proposed the idea of an in-season NASCAR tournament, which has now been officially announced by NASCAR. The new tournament is set to debut in 2025 and will consist of five races, coinciding with TNT and Amazon Prime's NASCAR coverage. The winner of the tournament will be awarded a prize of $1 million.
The concept of an in-season tournament has been a topic of discussion within the NASCAR industry, and the collaboration with Prime Video and TNT Sports aims to enhance fan engagement and bring innovation to the sport. The tournament seeding will be determined during Prime's final three events, with the top 32 drivers becoming eligible for the three-race tournament during TNT's part of the schedule.
