Tradeshow season is getting underway for the cycling industry. While behemoths like Eurobike tend to dominate the headlines, there are tech nuggets to be spotted at smaller events too. This year we took a trip to iceBike, a primarily industry-facing show put on in both Manchester and London by Madison, likely the biggest UK distributor in the industry. It looks after a slew of brands, from giants like Shimano and Vittoria to smaller outfits that specialise in re-waterproofing for garments, or protective ceramic coatings for bike frames.
After wandering the Lee Valley Olympic Velodrome in London for the day, followed by some thematic cocktails, here are the six most eye-catching things, either as standalone products or as something indicative of wider industry trends.
