You’d normally associate blending, sponges and cream with Nadiya Hussain ’s culinary skills, but she’s got a different recipe for us today. The Great British Bake Off star is taking a spoonful of confidence, a swirl of fun and a dollop of honesty for her latest slice of success, as the face of IT Cosmetics skincare and make-up.
Nadiya, 37, has all the requisite glow of a beauty ambassador. Yet it’s taken her seven years in the spotlight to sign up as one – and there’s a deeply personal reason why.
“I didn’t get into make-up until my late twenties because I couldn’t ever find the right shade of foundation,” she tells us. “That might seem really small for lots of people but for those of us who cannot find a foundation colour, you feel really excluded. You feel like there’s an entire beauty industry that isn’t thinking about you, and that you almost don’t exist. For me, it’s so important to work with a make-up brand that supports diversity.”
