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TV Tech
TV Tech
Mark R. Smith

NAB Show: Creative Lens on Live Sports

NAB Tim Stevens NHL Verizon NBA Disguise NFL
Caption: From left, Jason Yim of Trigger XR, Tim Stevens of Verizon, Grant Nodine of the NHL, Ally Coulson of Disguise and Matt Coleman of FansXR at the Creative Lens on Live Sports session at the recent NAB convention in Las Vegas.

LAS VEGAS—The premise of the 2024 NAB Show's "Creative Lens on Live Sports: Next Gen Video Production and Fan Experiences" session was very simple to understand if one casts a discerning eye across the broadcast landscape.

In July 2023, linear TV made up less than half of all TV viewing, according to Nielsen. So all of those content craving eyeballs have gone to other screens, with the big push about streaming and the demands of today’s market.

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