Tiger Woods’ use of TaylorMade’s Stealth Plus+ driver at the recent PNC Championship and the club’s subsequent release Jan. 4 created a lot of buzz for the Carlsbad, California-based company. As one of the leaders in metalwood (and now carbonwood) development, TaylorMade’s drivers always garner a lot of attention, as do the company’s fairway woods, hybrids, irons, wedges, putters and balls.
But in the not-too-distant future, TaylorMade might look back on today, when the MyTaylorMade+ program officially launches, as one of the most important dates in the brand’s history.
The MyTaylorMade+ program aspires to set up the company as the Apple of the golf world, a brand that creates an ecosystem in which hardware blends seamlessly with software and services to make the experience of being a golfer better.
