The bestselling products in the world stand at the crossroads of innovation meets the ability to formulate a product that has never been made before.
For example, the Rubik’s Cube. This innovative toy made by Hungarian professor, sculptor and “serious puzzler” Ernő Rubik in 1974 was meant to be a visual aid for his students to understand three-dimensional design. After being licensed by Rubik to be sold by Ideal Toy Corp, the tiny maddening cube was the bestselling puzzle game and toy of all time with an estimated 400 million units sold worldwide.
