A cheesed off shopper discovered things weren't all they're cracked up to brie in the M&S food aisle - after finding a block of Morrisons' Edam looking back at her!
Eagled-eyed Jessica Smith, 32, spotted the out-of-place product after going to her local Marks in search of some gooey Mozzarella.
She spotted the sliced Edam as she Caerphilly opened the fridge in the Meadowhall shop, Sheffield, South Yorkshire, and noticed one of the packages was different.