As many beauty obsessives will know, July – strange as it sounds – is the unofficial starting bell for beauty advent calendar season. It’s tradition for Liberty London to kick off the celebrations, and last year, on 2 July, the retailer had already launched pre-orders for its annual calendar.
While The Regent Street icon is taking things a touch slower in 2026, Liberty revealed the contents of its advent, so we didn’t have long to wait until we were given a taste for what’s to come. Shortly after revealing all 29 products, the calendar is now live and I got my hands on it. Last year, I deemed the offering to be “well worth the money” and, having held its £1,300+ worth of items for 2026, I think Liberty fans are on track to be spoiled yet again.