Living in sticky New York City means I'm intimately familiar with sweat in all of its forms. Sweaty girl summer is a real thing, and it demands smart solutions. My sweat stopping routine is packed with deodorants that truly perform, personal fans to keep me crisp and cool, chafing sticks that save my thighs and underboob area, formulations that kill bacteria-induced odors, and powders that prevent my makeup from slipping off by midday. Yeah, humidity hates to see me coming.
But beyond just staying dry, I'm super particular about how I smell and how fresh I feel throughout the day. There's nothing worse than lingering body odor that sneaks up in the evening when I have somewhere to be. Turns out, I'm not the only one paying more attention to body care. “There’s a growing trend for more sophisticated, cool, and unique body and personal care, driven by young independent brands looking to shake up the fairly practical and clinical categories,” Lisa Payne, Head of Beauty at trend forecasting company Stylus, previously told Marie Claire. So for me, keeping sweat and the smells that come with it in check is a non-negotiable part of my body care routine.
