Every year, I go through the same thing, as someone who lives and breathes tech and has basically put all my chips with the Apple ecosystem. Apple's big autumn launch event rolls around, and I have a major strategy call to make – to see whether there are upgrades I need to make, or if I can last another year.
I've already gone on the record to say that I'm aiming to get another year from my iPhone 15 Pro, a sentiment I stand by even if its battery life is starting to be a bummer. It's pretty clear to me that the iPhone 17 is the deal of this generation, with a whole host of previously "pro" features making their way to the base phone, with double the storage and no price bump.
