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The Guardian - UK
The Guardian - UK
Alexandra Fullerton

My fashion industry friend fell for an online shoe scam – you don’t need to

A woman relaxes on an orange couch, looking at a yellow phone in her hands
Increasingly sophisticated scams seek to target fashion lovers. Composite: Stocksy United/Guardian Design


As the last models sashay from the catwalk, another fashion week has wrapped. This industry showcase was focused on presenting collections, which will be on sale from Spring 2027, to a select cohort of fashion press, influencers and celebrities, but it will also inspire wishlists for style-savvy shoppers.

If you’re among those keen to get your hands on the most coveted styles first, a word of warning – don’t let your passion for fashion leave you prey to scammers. Beyond the glamour and glitz of the runway, unscrupulous operators are targeting fashion fans desperate to secure the latest limited edition drops and most-hyped trends.

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