Over the past few years, tubing mascara has had a real revival. Beloved for its longevity, lengthening properties and easy removal (without any scrubbing!), these formulas are more popular than ever. There’s something super appealing about a mascara that stays put throughout the day without running or streaking, but that easily removes with water and light massage before bed. Brands including Merit, Revitalash and Maybelline have all launched new versions this year alone, and the trend shows no sign of slowing down.
Except now, it’s evolved. Given the explosive popularity of tubing mascaras, it’s no surprise that one brand—Tarte—has applied tubing technology to another eye product to create a new cult hero. The brand’s Tartelette Tubing Liquid Eyeliner follows in its sister mascara’s footsteps and promises to deliver a sharper, cleaner liquid line that stays put but also easily removes. So, how does this actually work, given the idea of a tubing mascara is that it contains water-resistant polymers that wrap around each individual lash?
