When the first ten episodes of My Demon aired through November and December in 2023, there was little that the show seemed to get wrong. The fantasy-romance K-drama, which follows a demon and a chaebol who enter into a contract marriage, had charming leads in Song Kang and Kim Yoo-jung, sparkling chemistry, stunning visuals, and a plot that cashed in on the best of what the genre had to offer.
My Demon however is also a great example of why more K-dramas need to adopt the 12 episode format. The number of K-dramas that seem to lose steam after episode 12, and fall prey to lazy writing and infuriating plot holes, are one too many of late. This is truly tragic given how this seems to undo a lot of what made these shows tick in the first half.
The fantasy drama initially introduces us to Do Do-hee (Yoo-jung), a hotshot chaebol heiress who heads an F&B company. Having been adopted as a child by Jo Cheon-sook (Kim Hae-sook), the head of the Mirae group, she remains Do-hee’s favourite person. She soon has a run-in with Jeong Gu-Won (Song Kang), who is the actual devil. He struts around in immaculately styled clothes, offering people contracts where he grants them anything they desire in exchange for their souls to be taken straight to hell, after a gap of ten years.
