I've been spending time in Milan for the 2026 Winter Olympics, and, after observing the very chic women here, I've learned one thing: They love Massimo Dutti.
The label, widely considered "Zara's older sister" (they share a parent company) is seriously underrated in the U.S. In Europe, Massimo Dutti is known for its array of elevated basics with on-trend twists. (Think: wardrobe staples in buzzy colorways like cherry red, creamy white, and navy blue.) And after my very chic Italian aunt convinced me to browse its new-in collection, I'm officially hooked.
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