Although Pantone proclaimed Peach Fuzz 2024's Color of the Year, it's clear that there's another color ruling in fashion. Seven months into 2024 and we've seen butter yellow climb its way to the top of the sartorial food chain.
Bottega Veneta, Christopher Esber and Proenza Schouler decorated their Spring 2024 runways with the canary-meets-beige hue through textured dresses and deconstructed tops. Making the color a must-have in our wardrobes. While many of us thought it would be just another fleeting trend, other labels like Sandy Liang and JW Anderson helped prove butter yellow's staying power, which means it's here for summer and beyond.
Like any other fad, celebrities have also helped direct our eyes to the new neutral. Perhaps your mind goes to Rihanna celebrating Fenty Beauty's new foundation in an Alexander McQueen number back in April or even Hailey Bieber dressing her baby bump in a classy yellow two-piece look for a day at Rhode HQ. And how can we forget Aubrey Plaza's Loewe pin dress that shut down the Emmy's red carpet?
In short, butter yellow is here to stay. Far from your average fashion trend, it easily meshes with anyone regardless of their taste or sense of style, from the faithful minimalist to the everyday maximalist. So it's officially time to add it into your wardrobe (if you haven't already). If you're confused about where to start, we have all the pieces that will help you accomplish the many styling opportunities of the hue, from breathable dresses to the chicest bags. Shop some of our favorite butter yellow pieces that you'll want to wear for seasons to come below.
Mango Open-Back Linen Dress, $119.99 at Mango
Eloquii Twisted Neck Satin Maxi Dress in Soft Lemon, $79 at Eloquii
Retrofête Galleria Maxi Dress, $348 at Retrofête
Christopher Esber Framed Drape Slice Dress, $630 at FWRD
AFRM Kellon Top, $68 at Revolve
Reformation Ursula Silk Top in Zest, $168 at Reformation
Jacquemus Pablo Asymmetric Cotton-Poplin Shirt in Yellow, $473 at Net-a-Porter
SIMKHAI Aurora Parachute Utility Pants, $276.50 at Shopbop
Camila Coelho Eloisa Leather Mini Skirt, $233 at Revolve
Generation Love Ramona Crepe Shorts, $188 at Bloomingdale's
Peixoto Adina Skirt, $198 at Revolve
Larroudé Flora Pump in Yellow, $330 at Anthropologie
Jeffrey Campbell Fluxx Sandal in Light Yellow, $129.95 at Nordstrom
Bottega Veneta Quilted Leather Flat Slide Sandals in Sherbert, $890 at Neiman Marcus
Loewe Paula's Ibiza Flow Runner Suede Low-Top Sneakers in Post It Toxic Yellow, $790 at Saks
COS Quilted Micro Bag in Light Yellow, $190 at COS
Advene The Age Mini Leather Crossbody Bag, $495 at Bergdorf Goodman
JW PEI Gabbi Ruched Hobo Handbag in Light Yellow, $89 at JW PEI
Jacquemus Le Chiquito Moyen Boucle Bag, $1,133 at Shopbop
Nanushka Yellow Jen Large Alt-Leather Clutch, $180 at SSENSE
