Although Pantone proclaimed Peach Fuzz 2024's Color of the Year, it's clear that there's another color ruling in fashion. Seven months into 2024 and we've seen butter yellow climb its way to the top of the sartorial food chain.
Bottega Veneta, Christopher Esber and Proenza Schouler decorated their Spring 2024 runways with the canary-meets-beige hue through textured dresses and deconstructed tops. Making the color a must-have in our wardrobes. While many of us thought it would be just another fleeting trend, other labels like Sandy Liang and JW Anderson helped prove butter yellow's staying power, which means it's here for summer and beyond.
