The fact that people still refer to Elon Musk's social media platform as 'X, formerly known as Twitter' over two years later perhaps isn't a sign of a brilliantly successful rebrand. Back in 2023, we called Twitter's X-orcism a "masterclass in how to destroy a brand overnight".
But perhaps one of the main reasons for the bird name sticking around is that the URL, twitter.com never went away. Until now. X has finally announced that is doing away with the original domain – and right now it's redirecting to X.com. But like every aspect of this cursed rebrand, it hasn't gone smoothly.
