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Fortune
Fortune
Jeff John Roberts

Musk's plan for an 'everything app' could save Twitter—if he doesn't destroy it first

Elon Musk is barreling forward with a plan to add payments—both traditional and crypto—to Twitter. According to a report by the Financial Times, the company is applying for money transmitter licenses from different states, while one of Musk's key lieutenants has created a team to figure out how Twitter users can pay merchants and creators directly on the platform.

This is a good idea. As I've written before, payments are likely the reason Musk bought Twitter in the first place, and, after all, he has done something like this before—recall that, before Tesla and SpaceX, he helped launch PayPal. And if Musk's projections that Twitter could bring in $1.3 billion annually from payments are even close to correct, then the company will have a much-needed new revenue stream.

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