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Salon
Salon
Politics
Travis Gettys

Musk's advertiser attacks backfire

Elon Musk Twitter Inc.
Elon Musk (Photo illustration by Salon/Getty Images)

Twitter is hemorrhaging advertisers, and new CEO Elon Musk's efforts to retain them have backfired spectacularly.

The tech entrepreneur's first month as Twitter owner has chased off half of the company's top 100 advertisers, who have paused spending over concerns about content moderation and the firing of most of its ad sales team, and Musk has been unable to strong-arm them into returning, reported the Financial Times.

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