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Fortune
Fortune
Eleanor Pringle

Musk paints over the W in the Twitter sign at San Fran HQ after an apparent row with the landlord

A Twitter sign with the 'W' painted white (Credit: Justin Sullivan—Getty Images)

Having already replaced the social media platform's icon with a Dogecoin picture, changed an email response to press inquiries to a poop emoji, and used the platform to taunt the likes of Bill Gates and former employees, Elon Musk seems to be making good on an idea he had around this time last year; rebranding Twitter to the moniker "Titter."

The platform's head office in San Fransisco now sports a painted-out W on its sign, with Musk tweeting a photo of the new look on Monday.

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