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Fortune
Fortune
Sophie Mellor

Musk makes up his mind on who will be authentic on Twitter

Twitter Blue tick (Credit: STR—NurPhoto/Getty Images)

Elon Musk is postponing the rollout of ‘Blue Verified’ on Twitter until Nov. 29 “to make sure it is rock solid” before relaunch, as the initial rollout of the paid verification triggered a myriad of problems on his new social media platform.

In the latest change to the Twitter CEO's verification plans, Musk said in a Twitter conversation Tuesday evening that the only way to determine if a user is an authentic celebrity or company going forward will be by how many of their followers are paid 'Blue Verified'.

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