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The Independent UK
The Independent UK
Entertainment
Alexander Carpenter

Musicologist says the secret to Taylor Swift’s success is hidden in her songs

In 2023, Forbes published an article about Taylor Swift that included the following mind-boggling statistic: 55 per cent of adults in the United States identify themselves as Swift fans.

In the wake of her recent epic world tour — which drew 10 million attendees and earned billions of dollars — Swift has clearly emerged as a modern singer-songwriter whose success and renown has no equal.

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