Whether it’s music, reality TV, or oversized hair bows, JoJo Siwa is a name that most people recognize. Since her rise to fame as a child star on Dance Moms, she has built a multi-platform empire, engaging in various creative ventures over the past decade and earning substantial profits.
In 2025, that empire includes a successful YouTube channel, multiple TV appearances, music albums, and several iconic fashion collaborations. JoJo Siwa is a brand, and she knows exactly how to select projects, generate headlines, and increase her earnings.