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Gwen Ansell, Associate of the Gordon Institute for Business Science, University of Pretoria

Music streaming in South Africa – new survey reveals musicians get a raw deal

Ihor Melnyk/Getty Images, CC BY-SA

Musicians worldwide have been placing their tracks with global streaming platforms such as Spotify for many years. South African musicians, however, have reported only sparse earnings from streaming music online.

When our 2020 survey revealed this, we wondered if part of the reason was inexperience. At the time, COVID lockdowns had made live performances impossible, driving many South African musicians to try what looked like an alternative revenue stream.

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