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Dave Carter, Associate Professor, School of Music and Screen Arts, Te Kunenga ki Pūrehuroa – Massey University

Music is at the forefront of AI disruption, but NZ artists still have few protections

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Was the recent Velvet Sundown phenomenon a great music and media hoax, a sign of things to come, or just another example of what’s already happening ?

In case you missed it, the breakout act was streamed hundreds of thousands of times before claims emerged the band and their music were products of generative artificial intelligence (GenAI).

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