Winning users is one thing. Turning an AI app into a business that investors can value is another. Meta Platforms (META) is now facing that test with Muse, which attracted over 3 million downloads and close to 2 million daily users. That early interest gives investors something tangible to examine beyond the company’s AI ambitions.
Wall Street’s expectations are rising, but the revenue could take longer to follow. Bank of America does not expect meaningful income from Muse’s advertising, subscriptions, or commissions before 2028.