He helped inspire a growing generation of dog friendly businesses in Northern Ireland and set a trend for many to follow.
But today the dog world has said goodbye to Murphy Goodfellow Breene, a special little dog who passed away on Wednesday, June 28, aged almost 15.
His face became known alongside his friend, Bailey, when his owner Karen Breene joined forced with Judith Scott to create Murphy and Bailey, in East Belfast, a shop that soon became the go-to for pet families across the country.