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The Conversation
The Conversation
Politics
Matthew Ricketson, Professor of Communication, Deakin University

Murdoch to Musk: how global media power has shifted from the moguls to the big tech bros

Until recently, Elon Musk was just a wildly successful electric car tycoon and space pioneer. Sure, he was erratic and outspoken, but his global influence was contained and seemingly under control.

But add the ownership of just one media platform, in the form of Twitter – now X – and the maverick has become a mogul, and the baton of the world’s biggest media bully has passed to a new player.

What we can gauge from watching Musk’s stewardship of X is that he’s unlike former media moguls, making him potentially even more dangerous. He operates under his own rules, often beyond the reach of regulators. He has demonstrated he has no regard for those who try to rein him in.

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